Social issues, inclusion, sustainability, psychophysical well-being, personal growth, but also art, travel and lifestyle: these are the themes that go for the most on social media at the moment. And that you expect will be trending throughout the year just started. For some time now, simply showing yourself, your life and your family online, would seem not to be enough: to win the attention of an audience constantly subjected to stimuli of all kinds, you need to have something to say.

And know very well how to do it. So let’s see the top 10 influencers to keep an eye on in 2024.

Giulia Biondi 

Known on social media as “Bilanciamo”, is a biologist and nutritionist teacher, explains how to eat properly, without feeling on a diet and doing “eat well“, with taste and satisfaction, a real lifestyle.

She is followed by over 335,000 people on Instagram, 86,000 on Facebook and 260,000 on TikTok.

Giulia La Marca

Giulia is a content creator and travel blogger who explores the world in a wheelchair. After the accident that forced her into a wheelchair, she decided not to stop: today she travels everywhere, challenging architectural and social barriers, together with her husband Andrea and their daughter, Sophie.

Over 500,000 people follow her on Instagram and 350,000 on TikTok.

Irene Sanguineti

Graduated in psychology, she began to use her social channels with the aim of raising awareness on mental health issues. She is one of the creators that we report as top influencers for this 2024. Currently followed by 290,000 people on Instagram and over 300,000 on TikTok.

Author of “M’ama o non m’amo. Before you: put your emotions at the center”, published by Sperling & Kupfer.

Alex Bellini

Explorer, communicator and motivational speaker,  Alex Bellini (80,000 followers on Instagram) has traveled through some of the least hospitable places on the planet.

Among his most important battles is certainly that against the use of plastic, which has brought to the attention of the public along the route of waste along the most polluted rivers in the world.

Gaia Spizzichino

Gaia Spizzichino is the creator of the social project Normalize Normal Homes. She calls herself a supporter of normality, so «true», reassuring, but also so neglected.

On her Instagram channel, where she is followed by over 160,000 users, she challenges, in a playful way, the “culture of perfectionism” that we would always want in shape, happy, winning.

Author of “Tutto nella norma”, published by Garzanti.

Cristina Giopp

On social media, it’s The Girl in the Gallery.

Very followed on Instagram and TikTok, she travels, visiting exhibitions and galleries. She tells the art in a pleasant, fun and understandable way to everyone, to bring as many people as possible to a world often perceived as distant and difficult.

Martina Strazzer

Martina Strazzer, only 23 years old, is one of the most popular tiktokers: on the platform is followed by a million and a half people. Founder of the jewelry brand “Amabile”, on Instagram has over 750,000 followers.

On social media, she tells and shows his passion for fashion, which he has transformed into a successful business, through the creation of his brand.

Federico Cuculachi

Federico Cuculachi is the “Psychologist Espresso“.

With his social project he wants to offer support to anyone who wants to contact a therapist, without being able to afford it.

He publishes information pills available to everyone and, through some initiatives, aims to offer free or reduced-price sessions, to those who do not have the economic possibilities to start a psychotherapy journey.

He is followed by more than 50,000 users on Instagram.

Giulia Balestra

Known on social media as @giuliacrossbow, she loves sport, but she doesn’t give up the pleasure of food. Share content that helps maintain the right balance between physical activity and nutrition.

On Instagram she has over 190,000 followers, over 240,000 on TikTok.

Maria Vittoria Baravelli

Last but not least, we come to the tenth top influencer for this 2024, she is curator of art and photography. She calls herself ARTsharer and is a popularizer of art and culture 2.0.

Member of the Board of Directors of the Ravenna Art Museum and artistic director of Palazzo Velabro, the design hotel in Rome.

She inaugurated «Stefano Rosselli. Ukraine, war report» at the Shoah Memorial, in Milan until January 2024.

On Instagram she has over 37,000 followers.

Social media Analysis

Are you looking for the right influencer for your company or clients? L’Eco della Stampa offers a Social Media Analysis service designed specifically to support you in selecting the right creator for your communication needs. Find out online in our dedicated section.